Your Business Will Get Three Important Benefits When You Publish Your Press Releases Here

1. You will get enquiries from potential new customers.
2. You can broadcast news and information about new products or services, product or service updates and innovations.
3. Your company’s reputation will grow and improve.

Why publish your information on this website?

• Because it is a Google News Source – this means that articles and press releases published here normally appear on the first page of Google News Search within 15 minutes of publication. They often also appear on the first page of Google Search within half an hour.
• You can check out this claim by copying the headline from any of the articles published today on this website and pasting the headline into the Google News UK search box and then clicking the “Search News” button to the right of the search box.
• You can then paste the same headline into your normal iGoogle Search, search box and clicking the “Search” button to the right of the box.
• As a news source this site carries authority and independence.

Important:

All releases and articles that we receive are subjected to our strict editorial checking procedure. We reserve the right to amend or refuse to publish any releases or articles that do not meet our guidelines – see below.

Our address, for submission of your release, is uknewsre[at]UKNewsReporter.co.uk
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Guidelines For Acceptance By UKNewsReporter

A Press Release should be written as a report of an event, circumstance or occurrence that is provided to the media, for the purpose of gaining publicity about that event.

Press releases are not news articles. A news article is a compilation of facts developed by journalists and then published as news content within a given medium.

A press release, is designed to be sent to journalists and or media outlets (newspapers, magazines, broadcasters, etc.) in order to encourage them (the reporter or actual media outlet) to develop news articles about the subject.

A press release is generally biased towards the objectives of the press release’s author and is most often viewed as raw material by the media when they are using it to create news content.

How To Format A Press Release

You must write in the “third person”.

Just like a news release, a press release purports to report on an event, circumstance or occurrence by a third party.

When writing a news release, be a reporter and report on yourself or your business.

Good Example:

“According to Rupert Jones, the next version of xxxx will include yyyy that was identified in his research as being part of wwww …”

Bad Example:

“I, Rupert Jones, was informed that the next version of xxx will include yyyy that I identified in my research as being part of wwww …”

Press releases are most effective when they are under 500 words. We recommend that you aim for two to three paragraphs, preceded by a clear, attention-grabbing headline.

Remember, this content is intended for use by the media, so be accurate and include as much detail as possible.

Always start with:
FOR IMMEDIATE RELEASE
unless you want the release to be held (“embargoed”) until after a specific time (after a speech has been given, for example).

You must make embargoes ultra-clear. However, even then, no media outlet will absolutely agree to abide by them, although we and most others will always try our best.

Headline

Keep it to one sentence. Ideally, give us the information in a few words – it’s your job here to make us want to read the release.

Abstract headlines, puns, etc, tend to be ignored by most editorial teams.

Capitalise the first letter of all words but do not use all upper case letters.

Do not use exclamation marks – they scream that your release is advertising, not news, and as it is the very credibility of news which generates good publicity.

We will normally change headlines, to get the most publicity for your piece.

Paragraph 1

Enter your physical location (country, county, city), Month, Day, Year – Begin with a strong introductory paragraph that captures the reader’s attention and contains the information most relevant to your message. Use the “Five W’s” of (W)ho, (W)hat, (W)hen, (W)here, and (W)hy, wherever applicable. Never (H)ow.

This first paragraph should summarize the News Release. If it was the only part seen by a reader, it would tell your entire story, and it should include a “hook” to get your audience interested in reading more.

Paragraph 2, 3, 4, …

These paragraphs should contain more detailed important information, and make up the body of the release.

Pick up on the information provided in your first paragraph, include quotes from key staff, customers or subject matter experts.

Check spelling and grammar so as not to affect your credibility negatively.

It is very important to maintain factual accuracy, make sure you are cleared to use quotes or information about businesses, and most importantly have an angle that will appeal to journalists. They will be more likely to publish your story if you connect your release to current events or issues.

The Inverted Pyramid

Effective releases usually utilise a strategy known as the inverted pyramid – the most important information and quotes come first, support information and statistics further down the page.

Try to keep the press release to fewer than 500 words – very rarely is news longer than this. Note: this does NOT include the additional information, detailed below.

Remember, succinct and to the point works best.

The body of your release should be more than one paragraph.

The final paragraph should restate and summarise the key points of your release.

We accept a MAXIMUM of 2 hyperlinks to your website – preferably to a relevant page, not the home page.

Always give a contact number – preferably a 24 hour one – and a contact name.

Pictures, in 72dpi and approx 800 x 600, will make your release more likely to be published, but this is not essential. Please be sure you own the copyright of any picture you submit. Do NOT submit public source pictures.

Additional Info 1

Provide addresses and phone numbers for the reader to obtain additional information, demos, samples, etc., and important and relevant Internet links.

Additional Info 2

Include trademark acknowledgments, product or event timelines, availability, logistics, etc. in paragraph form.

Additional Info 3

Provide background information about the company featured in the release, if appropriate, as well as any applicable safe harbor statement or disclaimers.

Additional Info 4

With a WebWire submission, include contact information about the release (name, title, email, telephone, etc.) within the appropriate online form. Make sure it is the person who can answer questions about the release.

Always, always, end your release with these characters, so that our editors know we have reached the end.
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Bottom line: be sensible, think of what will be of interest to our readers (not your Directors) and you’ll not go far wrong!